Privacy Policy

Last Updated 15 March 2017

The Mind Lab Limited (we, us or our) has developed MINDLABKIDS.COM (the Site) to provide a fun, collaborative learning platform for the purpose of providing children engaging ways to learn about science, technology, engineering, and maths. These challenges are designed to stretch learning and to encourage children to experiment, test, explore and build knowledge and skills.

This privacy policy covers the collection, use and disclosure of information by us. Our privacy policy is designed to provide transparency into our privacy practices and principles in a format that users can navigate, read and understand. We are dedicated to treating personal information with care, trust and respect.

 1. Collection of information

 2. How we use your information

 3. Public Forums and Chat Features

 4. Social Media Features and Widgets

 5. Sharing your information with third parties

 6. Your controls and choices

 7. Cookies

 8. Changes to this privacy policy

 9. Contact information

Collection of information:

We gather various information about users of the Site. This information includes:

  • Registration information you provide when you create an Account on the Site, including your first name and surname, date of birth, email address of parent or guardian, username and password.

  • Personal Information you provide to us through any other method (including without limitation correspondence and discussions whether on the Site or via other means).

  • Location information when you visit the Site including location information either provided by a mobile device or associated with your IP address, where we are permitted by law to process this information.

  • Usage, viewing and technical data, including your device identifier or IP address, when you visit our Site.

  • Aggregated data, which tracks traffic to the Site, and cookies, which are pieces of information transferred to your computer hard drive for record keeping (such as your preferences on our Site).

If you provide us with personal information about another person, you must ensure that you are authorised to disclose that information to us and that, without us taking any further steps required by applicable data protection or privacy laws, we may collect, use and disclose such information for the purposes described in this privacy policy.

How we use your information

This includes distributing the information to selected third parties for marketing purposes and for our internal business purposes, including any sale of our business or a material part of it. If we want to use your User Generated Content for any other purpose, we will request your consent

If you participate in an online activity on the Site, your personal information may be used by us for the following purposes:

  • Providing you with the online interactive products and services on the Site.

  • Allowing you to participate in the Online Services.

  • Verifying your age for consent purposes.

  • Communicating with you about your Account or online participation and sending you information about features on the Site or changes to our policies.

  • Monitoring, developing and improving the Site and ensuring that content on the Site is presented in the most effective manner for the user.

  • Keeping the Site relevant and of interest to users.

  • Investigating any complaints relating to the misuse of the Site.

  • Responding to any queries and/or comments you have sent to us.

  • Marketing of selected products and services, by us or by selected third parties.

  • For our own business purposes, including in relation to any sale of our business or a material part of it.

  • Such other use that you authorise. 

You will have the option to choose not to receive certain types of email communications from us, except for those that are absolutely necessary to notify you of or any changes to the Site, your use of the Site, or any of our policies. Any emails we send will always contain a link at the bottom allowing you to be removed from our mailing list.

Public Forums and Chat Features

You should be aware that any personal information you choose to share within public forums or chat features offered on the Site may be read, collected and used by others who access them. To request removal of your personal information from publicly available areas of the Site, contact us at In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.


Social Media Features and Widgets

The Site includes social media features, such as the Facebook ‘like’ button and widgets, such as the ‘Share this’ button or interactive mini-programs that run on the Site (Social Media Features). These Social Media Features may collect your IP address if you actively click on the link, which page you are visiting on the Site, and may set a cookie to enable the Social Media Feature to function properly.  Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with Social Media Features will be governed by the privacy policy of the company providing them.


Sharing your information with third parties

We will only share your personal information with our related parties or other trusted third parties in the following circumstances:

  • where such disclosure is for one of the purposes the personal information was collected, as set out in this privacy policy;

  • as required by law;

  • where that disclosure is needed for our own business purposes, on any sale of our business or material part of it;

  • to selected third parties for marketing purposes enabling them to send you offers and promotions about their products and/or services; or

  • when you ask us to share your personal information with third-party sites or platforms, such as social networking sites.


While we take reasonable measures to ensure that your personal information is delivered and disclosed only as set out above, no data transmission over the Internet can be guaranteed to be completely secure. We therefore cannot ensure or warrant the security of any information you transmit or receive through the Site. These activities are conducted at your own risk.

Your controls and choices

You have the right to:

  • correct, update and/or delete your Account;

  • choose whether to receive marketing communications from us, and to opt-out of receiving any marketing communications from us at any time; and/or

  • request access to, and correction of, the personal information we hold about you.

If you are under the age of 18, by creating an Account, you authorise us to grant your parent or legal guardian those same rights on your behalf.

Although we take reasonable steps to ensure that all information we use is accurate, we depend on our users to update or correct their personal information whenever necessary. We offer the ability for users to correct or change their personal information at any time and as often as necessary.

You may exercise these rights, or request access to or of your personal information, by visiting your Account on the Site or by emailing If you contact us by email or phone (+64 09 964 4444) we may need to verify your identity for security purposes. Changes may take up to 10 days to take effect. If you have questions regarding the specific personal information about you that we hold, please contact

We will hold your information for as long as your Account is active or as is needed to provide services to you. If you wish to cancel your Account or request that we no longer use your information to provide you services, contact us at


We may use a cookie file containing information that can identify the computer you are working from. We use cookies to provide you with the best possible user experience. A cookie is a small, simple text file which is stored by your web browser (e.g. Google Chrome) on your computer or mobile device. The cookie file is anonymous as it only gives us details of your IP address, PC platform (e.g. Windows or Mac), browser and domain (whether you are accessing the Website from within the country or elsewhere). Cookies allow us to tailor the Site to you as an individual and help you to find the activities that are most relevant to you. This makes the Site faster and easier to use. By using the Site you are deemed to agree to our use or cookies. We may use the information generated by cookies to:

  1. track traffic patterns to and from the Site including information like the pages you visit, the time you spend on each page, the date and time of your visit, and referring pages (pages you came from or go to); and

  2. ensure advertising is being shown to the most appropriate person and limit the frequency of display for certain ad formats.

You can choose to disable cookies by turning them off in your web browser settings and/or deleting them from your hard drive. You do not need to have cookies turned on to use the Site but you may have limited or no access to some features or functions of the Site if the cookies are turned off.

Changes to this privacy policy

From time to time, we may change this privacy policy to accommodate new technologies, industry practices, regulatory requirements or for other purposes. We will notify users of any revised privacy policy by updating the "last updated" notice on this page. By continuing to use the Site, you agree to be bound by the amended privacy policy. You should check from time to time to see if the privacy policy has changed.


Contact information

If you have a request, comment or a question about this privacy policy, please our contact data privacy officer:

The Mind Lab Limited
3b Melrose Street 
Auckland 1023
New Zealand

Attn:  Privacy Officer


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